Skip to main content

Getting Started with Entrepreneurship: Recommendations from Monica Smith

Monica Smith, Director of Marketing and Community Development at NC State Entrepreneurship, shares her favorite entrepreneurial resources.

woman smiling with lights in background

Getting started with entrepreneurship can be overwhelming. Having resources to help point you in the right direction can make things a little easier. At NC State Entrepreneurship we have many resources and staff that are ready to assist you in your journey! If you’re an entrepreneur and have marketing related questions, we have the perfect person to connect you with. 

Monica Smith is the Director of Marketing and Community Development for NC State Entrepreneurship. Her primary responsibilities include managing the digital and print marketing strategy and designing and implementing marketing campaigns to support entrepreneurship programs and share the story of NC State Entrepreneurship. Monica also oversees the Entrepreneurship Ambassador Program and The Entrepreneurship Alliance; a group of entrepreneurship programs and units across the university that support student entrepreneurs. Monica joined the NC State Entrepreneurship team in 2019 and brings nearly 9 years of experience in higher education marketing. Prior to joining the team, Monica worked at California State University, Northridge and at the Stanford Technology Ventures Program – the entrepreneurship center at Stanford’s School of Engineering. Monica holds a B.S. in Marketing with a double minor in finance and business law from California State University, Northridge. She also holds an MBA with a concentration in technology innovation from the University of Colorado at Colorado Springs.

Monica is fluent in Spanish and has experience in omni-channel marketing strategies, branding, paid and organic social media strategy, website management, focus groups, project management, market research, data and analytics, SEO and Google Analytics.  

Below are Monica Smith’s recommendations.


  • Insight Out – Get ideas out of your head and into the real world by Tina Seelig
  • The Innovator’s DNA – Mastering the five skills of disruptive innovator by Jeff Dyer, Hal Gregersen, Clayton Christensen
  • Collective Genius – The art and practice of leading innovation by Linda Hill, Greg Brandeau, Emily Truelove, Kent Lineback
  • Critical Knowledge Transfer – Tools for managing your companies deep smarts by Dorothy Leonard, Walter Swap, Gavin Barton
  • Never Eat Alone – And other secrets to success, one relationship at a time by Keith Ferrazzi with Tahl Raz
  • Good to Great – Why some companies make the leap…  and others don’t by Jim Collins 
  • Lean In – Women, work, and the Will to Lead by Sheryl Sandberg
  • Can’t Hurt Me – Master Your Mind and Defy the Odds by David Goggins


Ted Talks

Connect with Monica Smith on LinkedIn.