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Thought Leadership

NC State Athletics Unveils “ALPHA” NIL Program

Alpha Logo
Image source: NC State Athletics

This story was originally published by NC State Athletics on July 1, 2021. Read original story here.

RALEIGH – NC State Athletics is taking the next step in its investment in and commitment to its student-athletes as it announces the creation of ALPHA. ALPHA is a comprehensive Name, Image and Likeness (NIL) initiative that focuses on equipping and supporting Wolfpack student-athletes with the resources to maximize their personal brands.

“This is an exciting time for our student-athletes,” said NC State Director of Athletics Boo Corrigan. “Our mission at NC State is to strengthen our Pack through the development of Think and Do student-athletes. ALPHA will help us continue to make that a priority and provide support to our Pack. As the NIL era begins, we look forward to empowering our student-athletes so that they can capitalize on their personal brands and continue to serve as great representatives of NC State Athletics.”

While NC State enters into a new era, many things remain the same. Leveraging campus expertise and resources as partners gives NC State Athletics a great opportunity to build on its collaborative spirit. Student-athletes will benefit from the educational programming being developed in partnership with NC State Entrepreneurship, a program which supports entrepreneurship efforts across all colleges, departments and programs throughout the university. The program is recognized as an established leader in engaging and developing entrepreneurial thinkers and will be ingrained in the development of a multi-tiered educational program for student-athletes, beginning with the ALPHA Summer Series. The aim of all educational programming will be providing exposure to foundational knowledge in all areas of entrepreneurship, including financial literacy, brand management and decision-making while continuously meeting the advanced needs of student-athletes.

NC State Athletics has also expanded on its partnership with INFLCR, an industry-leading digital content and compliance software that gives student-athletes the tools to grow their brand value and then monetize that value. In addition to serving as a mobile app for content delivery, INFLCR provides student-athletes with social media metrics, NIL compliance tracking, educational resources and brand strategy guidance.

ALPHA | @PackAthletics