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Getting Started with Entrepreneurship: Recommendations from professor, Dr. Jeffrey Pollack

Student working in Hunt Library

Taking the first step with entrepreneurship can sometimes be the hardest part, but having some resources to help you get started can make things a little easier. 

Dr. Jeffrey Pollack is an associate professor in the department of Management Innovation and Entrepreneurship at NC State Poole College of Management. Dr. Pollack has a lot of experience with entrepreneurship from working in small businesses to buying and selling businesses to investing in businesses. His research program in entrepreneurship focuses on the underlying psychological predictors of new venture creation and the determinants of performance both at the firm and individual levels. 

Here are Dr. Pollack’s recommendations.



Atlas Shrugged by Ayn RandThe Fountainhead by Ayn Rand
Building a Story Brand by Donald MillerThe Art of the Start 2.0 by Guy Kawasaki
Clay Water Brick by Jessica JackleyThe Ask by Laura Fredricks
Edge by Laura HuangThe Medici Effect by Frans Johansson
Enchantment by Guy KawasakiThe Power of the Broke by Daymond John
In Pursuit of the Common Good by Paul NewmanThe Social Entrepreneur's Handbook by Rupert Scofield
Mountains Beyond Mountains by Tracy Kidder


"Mullins' Seven Domains Model" by the Mind Tools Content Team"The Hidden World of Pricing" by Pete Flint
"Need a Job? Invent it" by Thomas L. Friedman"The Sure Thing" by Malcolm Gladwell
"The Discipline of Innovation" by Peter F. Drucker"Why You Need to Follow the Steve Jobs Method and 'Work Backwards'" by Dave Bailey

TedTalks & Videos

ADHD as an Entrepreneur's Superpower by John Torrens (15:00)The Customer Development Process by Steve Blank (2:41)
How Great Leaders Inspire Action by Simon Sinek (17:48)The 5 People You Need to Be Happy by Stacey Flowers (18:20)
How to Make a Profit While Making a Difference by Audrey Choi (12:25)The Future is Accessible by Srin Madipalli (45:16)
Make Meaning in Your Company by Guy Kawasaki (2:52)The Future is Diverse and Unexpected by Frans Johansson (17:12)
Poverty, Money – and Love by Jessica Jackley (18:17)The Serving Mindset by Farnoosh Brock (49:31)
The Art of Diplomacy by Tayo Rockson (14:16)The Surprising Habits of Original Thinkers by Adam Grant (15:24)
The Art of Innovation by Guy Kawasaki (21:15)Weave a MAT and Outline Your Priorities by Guy Kawasaki (3:06)
The Business Model Canvas by Alexander Osterwalder (3:32)Where Good Ideas Come From by Steven Johnson (17:29)


How I Built This with Guy Raz

Connect with Dr. Jeffrey Pollack on LinkedIn.