Getting Started with Entrepreneurship: Recommendations from professor, Dr. Jeffrey Pollack

Student working in Hunt Library

Taking the first step with entrepreneurship can sometimes be the hardest part, but having some resources to help you get started can make things a little easier. 

Dr. Jeffrey Pollack is an associate professor in the department of Management Innovation and Entrepreneurship at NC State Poole College of Management. Dr. Pollack has a lot of experience with entrepreneurship from working in small businesses to buying and selling businesses to investing in businesses. His research program in entrepreneurship focuses on the underlying psychological predictors of new venture creation and the determinants of performance both at the firm and individual levels. 

Here are Dr. Pollack’s recommendations.

Books

Atlas Shrugged by Ayn RandThe Fountainhead by Ayn Rand
Building a Story Brand by Donald MillerThe Art of the Start 2.0 by Guy Kawasaki
Clay Water Brick by Jessica JackleyThe Ask by Laura Fredricks
Edge by Laura HuangThe Medici Effect by Frans Johansson
Enchantment by Guy KawasakiThe Power of Broke by Daymond John
In Pursuit of the Common Good by Paul NewmanThe Social Entrepreneur's Handbook by Rupert Scofield
Mountains Beyond Mountains by Tracy Kidder

Articles

TedTalks & Videos

ADHD as an Entrepreneur's Superpower by John Torrens (15:00)The Customer Development Process by Steve Blank (2:41)
How Great Leaders Inspire Action by Simon Sinek (17:48)The Five People You Need to be Happy by Stacey Flowers (18:20)
How to Make a Profit While Making a Difference by Audrey Choi (12:25)The Future is Accessible by Srin Madipalli (45:16)
Make Meaning in Your Company by Guy Kawasaki (2:52)The Future is Diverse and Unexpected by Frans Johansson (17:12)
Poverty, Money – and Love by Jessica JackleyThe Serving Mindset by Farnoosh Brock (49:31)
The Art of Diplomacy by Tayo Rockson (14:16)The Surprising Habits of Original Thinkers by Adam Grant (15:24)
The Art of Innovation by Guy Kawasaki (21:15)Weave a MAT and Outline Your Priorities by Guy Kawasaki (3:06)
The Business Model Canvas by Alexander Osterwalder (3:32)Where Good Ideas Come From by Steven Johnson (17:29)

Podcasts

How I Built This with Guy Raz

Connect with Dr. Jeffrey Pollack on LinkedIn.

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