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Getting Started with Entrepreneurship: Recommendations from Dr. Gary Beckman

Dr. Gary Beckman, Director of Entrepreneurial Studies in the Arts, shares some of his favorite entrepreneurship resources.

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Getting started with your entrepreneurial journey can be overwhelming. Having resources to help point you in the right direction can make things a little easier. At NC State Entrepreneurship we have many resources and staff that are ready to assist you in your journey. If you are interested in arts entrepreneurship, we have the perfect person to connect you with.

Dr. Gary D. Beckman is the Director of Entrepreneurial Studies in the Arts at North Carolina State University where he developed and administers the University’s arts entrepreneurship minor. Before arriving at NC State, he developed the nation’s first music entrepreneurship minor at the University of South Carolina’s School of Music. Dr. Beckman also edited the field’s first essay collection, Disciplining the Arts: Teaching Entrepreneurship in Context and developed  the field’s first innovative pedagogy found in The New Arts Entrepreneur: The Entrepreneurial Ecology of the Arts.

His articles on the topic of arts entrepreneurship, leadership education in the arts and intellectual entrepreneurship have appeared in Planning for Higher Education, Arts Education Policy Review and The Journal of Arts Management, Law and Society and many others. He has also authored chapters for many Edward Elgar Press collected editions and delivered papers on the philosophical/disciplinary structuring of arts and campus-wide entrepreneurship programs nationally. Dr. Beckman is also the executive editor of the Journal of Arts Entrepreneurship Education.

Dr. Beckman earned a Ph.D. in Musicology from The University of Texas at Austin, a M.A. in Musicology from the University of New Hampshire and a B.A. in Music from the University of Southern Maine. At UT Austin, he was principal investigator of the first nation-wide study of arts entrepreneurship efforts in higher education.

Below are Dr. Gary Beckman’s recommendations.


Why are Artists Poor? by Hans Abbing
Tao Te Ching by Lao Tzu
The New Arts Entrepreneur by Gary Beckman
The Philosophy of Art by Stephen Davies

TED Talks

“Can Art Amend History?” by Titus Kapher (12:52)
“How Music Influences our Emotions, Feelings and Behaviors” by Amy Belfi (10:13)
“Arts Entrepreneurship & Teaching through Games” by Jim Hart (12:53)


The Beatles: Get Back (2021)
This is Spinal Tap (1984)
Ansel Adams: Photographer (1981)


Arts Entrepreneurship Podcast: Making Art Work

Scholarly Works

Beckman, Gary D. (2015). “Entrepreneuring the Aesthetic: Arts Entrepreneurship and Reconciliation.” In Ted Baker and Friederike, The Routledge Companion to Entrepreneurship (296-308). New York: Routledge.

Hart, James D. and Gary D. Beckman. (2021). “Aesthetics, Medium and Method: An Introduction to the Differences and Similarities between Arts and Non-Arts Entrepreneurs.” Entrepreneurship, Education and Pedagogy.

Shaver, Kelly and Linda Scott. (1991). ‘Person, Process, Choice: The Psychology of New Venture Creation. Entrepreneurship: Theory & Practice 16(2), 23-45.

Connect with Dr. Gary Beckman through email at