Seminar: Digital Product Development Routines
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Varun Nagaraj is an NC State Computer Engineering alum and serial entrepreneur and CEO who is working at the intersection of digital technology, design and management. After a successful career founding, growing and leading Silicon Valley tech firms, he is finishing a PhD in design and innovation at Case Western. He will be in the Triangle in March, and will be presenting a seminar on his research at 2:30 PM on March 21 in Talley, Room 3285. Faculty and students are invite to attend.
Companies responding to wakes of digitalization must acquire several new competencies, including fluency in digital product development. However, a 2017 survey of 2000 traditional companies across 60 countries conducted by McKinsey indicated that while 90% of the companies have digitalization initiatives underway, only 8% expected their current business model and core processes (such as product development) to remain viable in the face of digital disruption.
Organizational routines – repetitive patterns of actions and interactions that can be modified or combined in novel ways by design or in performance – are believed to hold the key to successful adaptation. Using a mixed methods research design consisting of three studies, the dissertation explores how digital product development fluency – as measured by the attainment of desired outcomes – emerges as team members and information systems exercise their agency while performing organizational routines related to product initiation, definition, and development.
The findings add insights to new product development (NPD) research and practice relevant to the challenges of going digital. More broadly, the individual studies and their integration are expected to contribute to scholarship on routines, sensemaking, design thinking, and design science.