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Started at State – Using Social Media to Increase Visibility and Build Brand Loyalty

March 31, 2021 | 6:00 pm - 7:00 pm


NC State has lead to many incredible new businesses, and we want to share those stories with you! This entrepreneurship speaker series features NC State alum and faculty business founders and innovators, who we’ve invited to share their inspirational stories with our community of students, entrepreneurs, and those curious to see what it takes to make a new business. This event is great for anyone looking to learn more about unconventional career paths in entrepreneurship, startup challenges, and trailblazers who Started at State.

For the March 31st session, we’re inviting a panel of NC State startups that are leveraging their social channels to boost brand awareness and connect with their customers. Topics we’ll cover include how do you know which channels to focus on? How many social channels should you have? How often should you post? What has been a good strategy to boost engagement? What’s the latest with social media? Do’s and don’ts? Instagram vs TikTok? And more!

The talk is expected to take about 40 minutes with a live Q&A after. This event is open to NC State students and the public.

This panel will be moderated by Drew Sykes, ’08, Director of Social Media at NC State University. Panelists include:

Megan Ellisor, ’16 | Assistant Director of Social Media at NC State University

Facebook | Instagram |LinkedIn | Twitter

Ritika Shamdasani, ’23 | Co-Founder of Sani

Facebook | Instagram | TikTok | Twitter

Jacob Fremderman, ’18 | Brand strategy consultant  at Sababa Design

Website | InstagramTwitter

Katie Elder | Co-owner at Overlook Barn

Facebook | Instagram |Pinterest

Support these NC State student/alumni-owned businesses and make sure to give them a follow!





March 31, 2021
6:00 pm - 7:00 pm
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